Drop shipping, for those who are unfamiliar with it, is a system whereby you promote the products of a particular manufacturer, take orders directly, and the manufacturer/source handles all the inventory and fulfillment functions for you.
In a nutshell, here is the drop ship system:
- You generate and accept the order.
- You take your profits out of the sale price.
- Then you forward the order and the wholesale cost to the drop shipper.
- The source factory ships directly to your customer.
The benefits of this arrangement are probably obvious: No inventory cost to you.
- Substantially higher profits to you over what most regular affiliate programs allow.
- The ability to quickly set-up inexpensive, highly targeted, niche or mini-sites to test and promote diverse products.
This process has been around for years and has been responsible for many highly successful mail order dealer relationships in the past. Many of the top catalogers and other direct response marketers, have been using this system to increase profits for decades. If you have ever ordered a high priced item from a mail order catalog and been told that the product was being shipped from the factory… then you have experienced drop shipping firsthand.
Drop shipping is, I believe, a virgin untapped storehouse of profits for today’s internet marketer.
On-line directories exist which reveal essential contact information for drop shippers of over 2,000,000 products and 4,000 brands. Most legitimate drop ship sources will require that you have a state tax reseller number in order to approve you to sell their products and give you the wholesale pricing you are looking for.
Beware of any drop ship source which requires you to pay a fee in order to become a drop ship dealer… or requires a membership. These are generally organizations which make their money selling “drop ship licenses”… and are, for the most part, scams. Legitimate drop shippers and factory sources never charge you any fees other than the actual shipping costs of the products you sell.
Another caveat: always make sure that you have a written agreement with the source factory that you own the customer! The factory or drop ship source should agree in writing not to solicit your customers in any form. This is very important to you. Your customer list is one of your most important assets. If the factory you are dealing with balks at this request… use another source who will agree.
Almost every conceivable type of product is available from a drop shipper willing to ship products in single units under your companies name. Pick your interest area… electronics, consumer products, agricultural & industrial products, office equipment & supplies, hobby gear, recreational / sporting goods, clothing, furniture, etc. The list of available products from drop shippers is almost endless.
The products actual source is invisible to the consumer. The seller (you) is able to build a database of customers that he/she owns and controls (by agreement with the manufacturer) and has all the direct marketing advantages that accompany that arrangement… while eliminating the need for maintaining expensive inventory.
Drop shipping is win-Win-Win
This arrangement offers maximum flexibility and cost savings for the seller. If a product does not sell well online you can pull the advertising (web page or mini-site) instantly with very little cost to you outside of the actual time it took to build and test the web marketing effort. Or, since this type of page/mini-site is so inexpensive to maintain and host… you can simply leave the pages online and take whatever orders trickle through… while you move on to the testing and promotion of new drop ship products.
The manufacturer benefits from this relationship by gaining a legion of active marketers promoting their products… at little or no cost (other than those small costs involved with supporting the marketer with online marketing materials like product images, sales materials, etc).
As a marketer you are looking for several key components in developing the drop ship relationship with a source factory or distributor:
- High Quality Products
- Blanket Product Liability Insurance (if applicable)
- A clear guarantee and return policy
- High Quality Marketing Materials … high-resolution images, videos, etc., selling copy, other suitable web graphics, etc.
- A Customer Service Department that will work with you to develop the best selling situation for you.
If you are a manufacturer seeking to expand distribution (or an inventor with a new product) you will find the willingness to drop ship in single units will give you a strong competitive edge while you carve out increased market share at little cost.
If you are an online marketer interested in offering high profit products to your niche market (your website visitors) without incurring high front-end development or inventory costs… then drop shipping is for you.
Internet marketers are uniquely positioned to take profitable advantage of the drop ship arrangement and should give this system a serious look.